{"id":355,"date":"2021-03-29T16:45:18","date_gmt":"2021-03-29T16:45:18","guid":{"rendered":"http:\/\/193.137.79.53\/wordpress\/blockchain-2-2\/"},"modified":"2021-05-18T12:07:35","modified_gmt":"2021-05-18T12:07:35","slug":"gamification-2","status":"publish","type":"page","link":"http:\/\/193.137.79.53\/wordpress\/gamification-2\/","title":{"rendered":"Gamification"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_hr  avia-builder-el-first   container_wrap fullsize' style=' '  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='688'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='120px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-688 avia-img-lazy-loading-not-688\"  src=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/evento-nova-imagem-1500x430.jpeg\" width=\"1500\" height=\"430\" title='evento nova imagem' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:120px; min-width:419px; ' \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-355'><div class='entry-content-wrapper clearfix'>\n<div   class='hr hr-default   avia-builder-el-1  el_after_av_slideshow_full  el_before_av_layout_row  avia-builder-el-no-sibling '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-2  el_after_av_hr  el_before_av_layout_row  submenu-not-first container_wrap fullsize' style=' '  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-3  el_before_av_cell_one_half  avia-builder-el-first   \" ><div class='flex_cell_inner' ><div  class='avia-image-container  av-styling-    avia-builder-el-4  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-784 avia-img-lazy-loading-not-784 avia_image' src=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px.png\" alt='' title='Foto_Perfil_LinkdIn_(300x300px)' height=\"1251\" width=\"1251\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px.png 1251w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-300x300.png 300w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-1030x1030.png 1030w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-80x80.png 80w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-768x768.png 768w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-36x36.png 36w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-180x180.png 180w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/05\/Foto_Perfil_LinkdIn_300x300px-705x705.png 705w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/div><\/div><\/div>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-5  el_after_av_cell_one_half  avia-builder-el-last   \" ><div class='flex_cell_inner' ><p><div   class='hr hr-default   avia-builder-el-6  el_before_av_heading  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-7  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >INFORMA\u00c7\u00d5ES CONFER\u00caNCIA GAMIFICATION <\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-8  el_after_av_heading  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a href=\"http:\/\/www.marketinginov.com\/portfolio-item\/oquee\/\">Gamifica\u00e7\u00e3o<\/a> consiste na utiliza\u00e7\u00e3o de mecanismos de jogos com o intuito de resolver problemas pr\u00e1ticos ou aumentar o envolvimento e intera\u00e7\u00e3o com um determinado p\u00fablico. <a href=\"http:\/\/www.marketinginov.com\/portfolio-item\/exemplos\/\">Nos \u00faltimos anos<\/a>, as empresas t\u00eam recorrido cada vez mais a este tipo de t\u00e9cnicas nas suas estrat\u00e9gias de Marketing, como alternativa a outras abordagens tradicionais. Estudos recentes apontam que, em 2016, o mercado global da <a href=\"http:\/\/www.marketinginov.com\/blog\/\">Gamifica\u00e7\u00e3o<\/a> tenha correspondido a 4,91 mil milh\u00f5es de d\u00f3lares e estima-se que em 2021 chegue aos 12 mil milh\u00f5es.<\/p>\n<p>A <a href=\"https:\/\/onetworkerdigital.com\/inscricaomarketinginov\/\">2\u00aa edi\u00e7\u00e3o da confer\u00eancia Marketing Inov<\/a> tem como tema Gamification Marketing e contar\u00e1 com a participa\u00e7\u00e3o de oradores nacionais e brasileiros, com experi\u00eancia na aplica\u00e7\u00e3o de t\u00e9cnicas de Gamifica\u00e7\u00e3o no mundo empresarial. A Marketing Inov Gamification \u00e9 destinada a todos os profissionais e estudantes que tenham interesse em aprender como os mecanismos de jogos podem ser aplicados pelas organiza\u00e7\u00f5es nas suas estrat\u00e9gias de Marketing, na resolu\u00e7\u00e3o de problemas pr\u00e1ticos e no aumento de <em>engagement<\/em> com os seus p\u00fablicos.<\/p>\n<p>A Marketing Inov 2021 decorre no dia 5 de junho (s\u00e1bado), \u00e0s 15h00, atrav\u00e9s da plataforma Zoom e com transmiss\u00e3o em direto no Youtube. Ter\u00e1 o apoio do INOPOL &#8211; Academia de Empreendedorismo do Polit\u00e9cnico de Coimbra, Instituto Pedro Nunes, Grupo Criativa e da empresa Fractal Mind.<\/p>\n<p>Inscri\u00e7\u00f5es encontram-se\u00a0 abertas <a href=\"https:\/\/onetworkerdigital.com\/inscricaomarketinginov\/\">aqui<\/a>.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-10  el_after_av_layout_row  el_before_av_textblock  submenu-not-first container_wrap fullsize' style=' '  >\n<div class=\"flex_cell no_margin av_one_full  avia-builder-el-11  avia-builder-el-no-sibling   \" ><div class='flex_cell_inner' ><p><div   class='hr hr-default   avia-builder-el-12  el_before_av_heading  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >EQUIPA RESPONS\u00c1VEL<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-14  el_after_av_heading  el_before_av_image '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<\/p>\n<\/div><\/div>\n<\/div><div id='after_submenu_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-355'><div class='entry-content-wrapper clearfix'><\/p>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: justify;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Equipa<\/strong><\/td>\n<td><strong>Elementos<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Gest\u00e3o e Organiza\u00e7\u00e3o do Evento<\/strong><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/maria-lemos-7487b8184\/\">Maria In\u00eas Lemos<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/maria-margarida-leite\/\">Maria Leite<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/marta-filipa-ferreira-pinto-939237170\/\">Marta Pinto<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/rita-maia-e-costa\/\">Rita Costa<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/sancha-veloso-098177212\/\">Sancha Veloso<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/sofiamateus12\/\">Sofia Mateus<\/a><\/div>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Rela\u00e7\u00f5es P\u00fablicas<\/strong><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/amanda-ssantos\/\">Amanda Souza<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/andre-costa-a76924211\/\">Andr\u00e9 Costa<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/barbaracrcosta\/\">B\u00e1rbara Costa<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/in%C3%AAs-tom%C3%A1s-b122431a9\/\">In\u00eas Tom\u00e1s<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/laurardoliveira\/\">Laura Oliveira<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/paula-m-95b8b6175\/\">Paula Martins<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/rafael-martins-45025119b\/\">Rafael Martins<\/a><\/div>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Produ\u00e7\u00e3o de Conte\u00fados<\/strong><\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/antunesbeatriz\/\">Beatriz Antunes<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/daniela-monteiro-2078b2175\/\">Daniela Monteiro<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/in%C3%AAs-s-b777691ba\/\">In\u00eas Santos<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/mariaanateixeira\/\">Maria Ana Teixeira<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/marianafscordeiro\/\">Mariana Cordeiro<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/pablo-gauna\/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAdlLXkB3PEWvnIqlFqbwc-sjMd04PnkVd4\">Pablo Gauna<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/sara-salgueira-a47114161\/\">Sara Salgueira<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/susana-santos-458080201\/\">Susana Santos<\/a><\/div>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<div dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/vivian-saorin-ghiraldini-b9a90b30\/\">Vivian Ghiraldini<\/a><\/div>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Gest\u00e3o de Redes Sociais<\/strong><\/td>\n<td>\n<div dir=\"auto\">\n<ul>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/ana-sofia-dias-mota-475458115\/\">Ana Sofia Mota<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/andr%C3%A9-mort%C3%A1gua-6a9a3220b\/\">Andr\u00e9 Mort\u00e1gua<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/diogocostalima\/\">Diogo Andr\u00e9<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/luis-fran%C3%A7a-221024100\/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAABmhvjkB8v9yDyxMWHFLXoohrNiayEqOUv0\">Lu\u00eds Fran\u00e7a<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/ramosacosta\/\">Marlin Ramos<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/rita-sarabando-401077187\/\">Rita Sarabando<\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Cria\u00e7\u00e3o e Gest\u00e3o do Website<\/strong><\/td>\n<td>\n<div dir=\"auto\">\n<ul>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/goncalves-ana-carolina\/\">Carolina Gon\u00e7alves<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/david-lopes-984560120\/\">David Lopes<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/jo%C3%A3o-lopes-695aa963\/\">Jo\u00e3o Lopes<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/kevin-cabral-348a35140\">Kevin Gon\u00e7alves<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/grcriativa\">Marco Proen\u00e7a<\/a><\/li>\n<li dir=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/mariana-baptista-317186198\">Mariana Batista<\/a><\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-355","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":35,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/355\/revisions"}],"predecessor-version":[{"id":827,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/355\/revisions\/827"}],"wp:attachment":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/media?parent=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}