{"id":216,"date":"2021-03-29T16:45:18","date_gmt":"2021-03-29T16:45:18","guid":{"rendered":"http:\/\/193.137.79.53\/wordpress\/?page_id=216"},"modified":"2021-05-19T16:59:47","modified_gmt":"2021-05-19T16:59:47","slug":"blockchain","status":"publish","type":"page","link":"http:\/\/193.137.79.53\/wordpress\/blockchain\/","title":{"rendered":"Blockchain"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_hr  avia-builder-el-first   container_wrap fullsize' style=' '  ><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='294'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow_full'  data-interval='5'  data-class=' '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='200px'  data-lazy_loading='disabled'  data-src=''  data-position='top left'  data-repeat='no-repeat'  data-attach='scroll'  data-stretch=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow_full   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 22.066666666667%;' ><li  class=' av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-294 avia-img-lazy-loading-not-294\"  src=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/03\/BLOCKCHAIN-1500x331.jpg\" width=\"1500\" height=\"331\" title='BLOCKCHAIN' alt=''  itemprop=\"thumbnailUrl\"  style='min-height:200px; min-width:907px; ' \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-216'><div class='entry-content-wrapper clearfix'>\n<div   class='hr hr-default   avia-builder-el-1  el_after_av_slideshow_full  el_before_av_layout_row  avia-builder-el-no-sibling '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-2  el_after_av_hr  el_before_av_layout_row  submenu-not-first container_wrap fullsize' style=' '  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-3  el_before_av_cell_one_half  avia-builder-el-first   \" ><div class='flex_cell_inner' ><div  class='avia-image-container  av-styling-    avia-builder-el-4  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-419 avia-img-lazy-loading-not-419 avia_image' src=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-1030x728.jpg\" alt='' title='Cartaz blockchain e marketing' height=\"728\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-1030x728.jpg 1030w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-300x212.jpg 300w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-768x543.jpg 768w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-1536x1086.jpg 1536w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-2048x1448.jpg 2048w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-1500x1060.jpg 1500w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-260x185.jpg 260w, http:\/\/193.137.79.53\/wordpress\/wp-content\/uploads\/2021\/04\/Cartaz-blockchain-e-marketing-705x498.jpg 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-5  el_after_av_cell_one_half  avia-builder-el-last   \" ><div class='flex_cell_inner' ><p><div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-6  el_before_av_hr  avia-builder-el-first  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >BLOCKCHAIN<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-7  el_after_av_heading  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>A tecnologia Blockchain demonstra um conjunto de caracter\u00edsticas que prometem revolucionar modelos de neg\u00f3cio numa diversidade alargada de ind\u00fastrias e que vai muito al\u00e9m da criptomoeda. Baseado na Distributed Ledger Technology, as aplica\u00e7\u00f5es da Blockchain fornecem solu\u00e7\u00f5es inovadoras a um conjunto alargado de problemas, oferecendo seguran\u00e7a, imutabilidade documental, efici\u00eancia e desintermedia\u00e7\u00e3o. Neste sentido, esta tecnologia promete ter um impacto relevante no marketing de forma transversal. A ado\u00e7\u00e3o da Blockchain promete revolucionar a comunica\u00e7\u00e3o com os consumidores e a forma de como o marketing-mix \u00e9 gerido, nomeadamente atrav\u00e9s do marketing digital, comunica\u00e7\u00e3o da marca, redes de distribui\u00e7\u00e3o, campanhas de marketing, transpar\u00eancia com os seus consumidores, entre outras.<\/p>\n<p>A confer\u00eancia Internacional \u201dBlockchain \u2013 Impactos no marketing\u201d conta com um painel de oradores composto por alunos do Mestrado em Marketing e Comunica\u00e7\u00e3o e por um profissional especialista nesta tecnologia. Promete desfazer um conjunto de d\u00favidas, revelando o potencial desta tecnologia, dirigindo-se a profissionais e estudantes de marketing. <strong>Acesse o canal do Youtube abaixo e saiba mais.<\/strong><\/p>\n<\/div><\/section><br \/>\n<span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-left \" style=\"color:#ea155c; border-color:#ea155c;\"><a href=\"https:\/\/www.youtube.com\/channel\/UCEIqWtKLQSUhSESCalB8B-w\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"av-icon-char\" style=\"font-size:60px;line-height:60px;\" aria-hidden=\"true\" data-av_icon=\"\uf16a\" data-av_iconfont=\"entypo-fontello\"><\/a><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-2'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-10  el_after_av_layout_row  el_before_av_textblock  submenu-not-first container_wrap fullsize' style=' '  >\n<div class=\"flex_cell no_margin av_one_full  avia-builder-el-11  avia-builder-el-no-sibling   \" ><div class='flex_cell_inner' ><p><div   class='hr hr-default   avia-builder-el-12  el_before_av_heading  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote modern-centered  avia-builder-el-13  el_after_av_hr  el_before_av_hr  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >EQUIPA RESPONS\u00c1VEL<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div   class='hr hr-default   avia-builder-el-14  el_after_av_heading  el_before_av_image '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<\/p>\n<\/div><\/div>\n<\/div><div id='after_submenu_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-216'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: justify;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Equipa<\/strong><\/td>\n<td><strong>Elementos<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Marketing Digital<\/strong><\/td>\n<td>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/gabimfalmeida\/\">Gabriela Moreira<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/patricia-bernardo\/\"><span style=\"font-weight: 400;\">Patr\u00edcia Bernardo<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/sofia-md-gomes\/\">Sofia Mira\u00a0<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/tiagorfmartins\/\"><span style=\"font-weight: 400;\">Tiago Martins<\/span><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Design<\/strong><\/td>\n<td>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/joana-violante-8ba20a42\/\">Joana Violante<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/maria-jos%C3%A9-andrade-006137152\/\"><span style=\"font-weight: 400;\">Maria Jos\u00e9 Andrade<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/telmo-rodrigues-739137152\/\"><span style=\"font-weight: 400;\">Telmo Rodrigues<\/span><\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><strong>Cria\u00e7\u00e3o de conte\u00fado<\/strong><\/td>\n<td>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/albano-paiva\/\">Albano Paiva<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/anasofiac\/\">Ana Sofia Costa<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/acarolinavianas\/\">Carolina Santos<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/catarina-lemos-134323115\/\">Catarina Lemos<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/cesariapereira\/\">Ces\u00e1ria Pereira<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/f%C3%A1bioribeiro\/\">F\u00e1bio Ribeiro<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/maria-in%C3%AAs-queir%C3%B3s-136ab619a\/\">In\u00eas Monteiro<\/a><\/li>\n<li>Joana Gil Pereira<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/joana-violante-8ba20a42\/\">Joana Violante<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/kenia-cardoso-henriques-8116b2101\/\">Kenia Henriques<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/l%C3%BAcia-ferreira-9305b6117\/\">L\u00facia Ferreira<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/miguel-conde-08279028\/\"><span style=\"font-weight: 400;\">Lu\u00eds Miguel Conde<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/maria-jo%C3%A3o-cruz-9674691a0\/\">Maria Jo\u00e3o Cruz<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/mariana-maio-218baa1a2\/\">Mariana Maio<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/mirellacarvalho\/\">Mirella Carvalho<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/oscar-silva-a5111880\/\"><span style=\"font-weight: 400;\">\u00d3scar Silva<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/patr%C3%ADcia-louren%C3%A7o-aaa634194\/\">Patr\u00edcia Louren\u00e7o<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/patr%C3%ADcianeves\/\">Patr\u00edcia Neves<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/samara-rodrigues-b6113568\/\">Samara Rodrigues<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/tatiana-carvalho-4b0a13135\/\">Tatiana Carvalho<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/in\/camily-quezado-b5a636158\/\">Tarcia Quezado<\/a><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":30,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/216\/revisions"}],"predecessor-version":[{"id":844,"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/pages\/216\/revisions\/844"}],"wp:attachment":[{"href":"http:\/\/193.137.79.53\/wordpress\/wp-json\/wp\/v2\/media?parent=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}